“Service Design is the intentional creation of a valuable and impactful human-centered experience that creates social value.”
- Matt Kurowski
Service Design is an entirely new and emerging discipline – applying popular concepts from User Experience Design. This specialised online course aims to help you understand how services are created, delivered, and experienced through multiple touch points.
What you'll learn
Jobs to be Done
Uncover insights by understanding what specific outcomes a customer wants.
Understand the role and impact design thinking has on businesses and how it’s making its way into markets like Service Design.
The 5 P's
Explore the 5 P's and how they help businesses create loveable service experiences.
Personas and Affinity Mapping
Gain experience on how to ask questions
and gather insights to produce your very
Map backstage customer interactions and processes. Look at the experience your customer has with a service from a holistic viewpoint and understand the end-to-end process.
Concept, Ideation, and Storyboarding
Look at a variety of techniques that will get your creative juices flowing.
Here's a preview of the course syllabus
Want to learn more?
A little investment goes a long way
Dive into the fundamentals of Service Design with a 14-day free trial or sign up for the entire course today to kick-start your learning journey.
Access three chapters of our Service Design course, FREE for 14-days
Get started with access to the first chapter 'Introduction to Service Design' which includes a video and activity
14 Day Free Trial
Get equipped with new Service Design techniques, theories, and practices with each chapter. Plus, enjoy:
No credit card required.
Your learning doesn't stop once you've finished the course. As an online student, you're invited to join our Alumni Slack channel – you'll enjoy exclusive offers to our bootcamps, workshops, and masterclasses!
Join our alumni community!
Our virtual instructors are industry experts and experienced SD practitioners. They’ll provide you with a wealth of inspiring, technical, and diverse approaches to SD.
Learn from the best
Strapped for time or prefer learning at your own pace? Learn Service Design in the comfort of your own home or at your local cafe.
Study your way
Make it happen with Academy Xi
Take your career up a notch with our online SD course – it’s our mission to empower the next generation of skilled professionals.
Hi, I'm Matt!
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