Your guide  to Service Design

(psst, it's free) 

Service Design is a holistic approach that helps businesses deliver exceptional services. Discover why it matters and be part of an emerging discipline with our free downloadable guide.  

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An intro to Service Design principles and processes


An overview of Service Design tools and methodologies


Templates of key artefacts (personas, stakeholder maps, and business model canvas) 


Tips on starting a Service Design Career

Discover the emerging field of Service Design with this guide. Inside you'll find: 

"By studying Service Design, I now have the confidence and tools to identify user problems. The richer the information, the easier it is to meet a person’s needs."

Tobias Robinson, former student.

What is Service Design?  

Service Design aims to consider the holistic experience of a user to ensure an experience is useful, usable, and desirable for customers and profitable for organisations. 


The discipline was popularised in response to a growing demand for Human-Centred Design approaches –empowering businesses to deliver thoughtful, relevant and useful experiences both online and offline.  


Learn from Academy Xi

Academy Xi equips professionals with expert-led courses and workshops to help you learn, practice and embed new knowledge. Prepare to transform your career with our part-time, full-time, and online courses. Plus, download our FREE introduction to Service Design to get started.  

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