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“Service Design is the intentional creation of a valuable and impactful human-centered experience that creates social value.”
- Matt Kurowski
Service Design is an entirely new and emerging discipline – applying popular concepts from User Experience Design. This specialised online course aims to help you understand how services are created, delivered, and experienced through multiple touch points.
Map backstage customer interactions and processes. Look at the experience your customer has with a service from a holistic viewpoint and understand the end-to-end process.
Jobs to be Done
Uncover insights by understanding what specific outcomes a customer wants.
What You'll Learn
Understand the role and impact design thinking has on businesses and how it’s making its way into markets like Service Design.
Personas and Affinity Mapping
Gain experience on how to ask questions
and gather insights to produce your very
The 5 P's
Explore the 5 P's and how they help businesses create loveable service experiences.
Concept, Ideation, and Storyboarding
Look at a variety of techniques that will get your creative juices flowing.
Here's a preview of the course syllabus. Request the FULL syllabus here.
Want to learn more?
Join Our Growing Alumni Community!
Our virtual instructors are industry experts and experienced SD practitioners. They’ll provide you with a wealth of inspiring, technical, and diverse approaches to SD.
Take your career up a notch with our online SD course – it’s our mission to empower the next generation of skilled professionals.
Learn From the Best
Strapped for time or prefer learning at your own pace? Learn Service Design in the comfort of your own home or at your local cafe.
Your learning doesn't stop once you've finished the course. As an online student, you're invited to join our Alumni Slack channel – you'll enjoy exclusive offers to our bootcamps, workshops, and masterclasses!
Study Your Way
Make it Happen with Academy Xi
Hi, I'm Matt!
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